Tag Archives: marketing

Road Warriors: Rely on cloud and mobile based apps more than ever

September 13, 2012

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As a road warrior you know the routine, you are sitting at an airport thousands of miles away from your company office. You are trying to work on a slide deck and proposal for a customer presentation – and you need more data. It’s late and the office is closed, all of your co-workers have gone […]

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How NOT to sell your products

June 11, 2012

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Last week I attended a conference call where a large company was hosting a how-to (training) session on some upgrades they had made to their product. My expectation was to learn about these new updates and how to effectively use them in our business. Instead what I got was a marketing pitch and upsell session. At […]

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Is the Apple iPad ready for prime-time?

February 27, 2012

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Over the years in the information technology business I have seen a lot of products come and go. I can recall the latest and greatest gadgets like Apple’s Newton, Palm’s Pilot, Microsoft’s BOB, Motorola’s Pagemate, Blackberry’s Wireless Handhelds and various other products that were marketed to make your life easier. What first comes to mind […]

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