What is Big Data?

October 23, 2012

News, Technology

Through the months of 2012 we have been hearing the term “Big Data” a lot more. I have even seen a few television commercials about it, but of course they really don’t explain what it is. Yesterday while working with a customer on our storage cloud they asked, “What is the big data stuff I have been hearing about, and do we need to worry about it”?

So what is big data? Do you need to worry about it?

Big Data is referred to as – all the data your company collects and maintains, however is too large for your current network and servers to manage or process it. This would include the capture, storing, sharing and displaying of that data. The size of the data we are really taking about here is in the “petabytes” and “exabytes” size.

In case you didn’t already know or understand, here is a table of storage and memory terminology.

  • 1 Bit = Binary Digit
  • 8 Bits = 1 Byte
  • 1000 Bytes = 1 Kilobyte
  • 1000 Kilobytes = 1 Megabyte
  • 1000 Megabytes = 1 Gigabyte
  • 1000 Gigabytes = 1 Terabyte
  • 1000 Terabytes = 1 Petabyte
  • 1000 Petabytes = 1 Exabyte
  • 1000 Exabytes = 1 Zettabyte
  • 1000 Zettabytes = 1 Yottabyte
  • 1000 Yottabytes = 1 Brontobyte
  • 1000 Brontobytes = 1 Geopbyte

Most of you are familiar with megabyte, gigabyte and possibly terabyte. As you can conclude from the list above, big data is currently beyond our average everyday use. So chances are real good the answer to the “do you need to worry about big data” is NO.

Currently companies like Visa, MasterCard, American Express, FedEx, UPS, Amazon, Netflix, Facebook, the US government and other companies that collect and store massive amounts of data only need to be concerned with big data.

If you are a small or medium-sized business (SMB) you don’t need to worry about big data today. Although – you can hope that your business will grow big enough so that someday you will.

If you would like, we provide a Free Technical Assessment, this can be beneficial to new and startup companies that are not sure where to start. You can always find our cloud and hosted services in the right column of this page or by simply going to our website at Raven Cloud Computing.

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About Barry Bestpitch

Barry Bestpitch has helped a wide range of businesses launch, re-brand, and flourish. Barry has worked in various business development , marketing positions and executive staff positions, he is experienced in all media and in small and large scale marketing. He is strong at writing business plans and proposals as well as aiding with your funding search. Barry has acted as a coach and mentor to many business owners and executives.

View all posts by Barry Bestpitch


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