If you are like me, when you heard the verdict that Samsung owes Apple $1.05 Billion for infringing on patents – your eyes probably jumped from your skull and you did the double take shake with your head. Not that I didn’t expect Apple to win, but more because of the amount awarded.
This is the latest landmark strategic maneuvering by cellphone companies this year. Over the last few days I have heard and read many people speculate the demise of Samsung and labeled Apple as a bully – and much more.
Although – if you are paying close attention, you can possibly see the calculating navigation from each company. The Apple vs. Samsung lawsuit is just the latest in a string of positioning from the companies.
Apple vs. Samsung
Although Apple was asking for double the granted verdict, just north of $1 billion is still a huge payout, and this amount is not going to break Samsung, which reported a $4.5 billion profit last quarter. However, mobile companies are seeing this as a “shot across the bow” and the verdict has clearly put other smartphone makers on notice.
Certainly other smartphone makes are now rethinking their designs and I will bet future smartphones will undoubtedly look and feel different with a departure from using anything apple like.
There is talk that this move may force some smartphone makers to Microsoft for a mobile operating system. This remains to be seen.
Google purchases Motorola Mobility
Unless you live under a rock, there is no doubt you’ve heard the news that Google purchased Motorola Mobile for $12.5 billion earlier this year. Google is hedging it bet that it can position itself similar to Apple when it comes to packaging and licensing it Android smartphone software on its own hardware platform.
The speculation is that future versions of the Android operating system will only run on Google’s proprietary hardware platform, leaving hundreds of millions of consumers stuck holding older versions of the operating systems on their non-google smartphones.
Microsoft dumps Mobile 6.5
In a move that stranded millions of consumers, Microsoft dumps its Mobile 6.5 support and marketplace effectively rendering smartphones with this operating system useless. Microsoft flirtatiously suggest consumers upgrade to newer smartphones that will support its Mobile 7.0 operating system. However the smartphones that use the older Mobile 6.5 operating are not capable of upgrading due to hardware constraints.
The lines in the sand have been drawn and camps are beginning to be set up. It is clear that over the next couple years each smartphone maker will have a well-defined product that is completely incomparable to competing products.
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