In Wake of Security Breach, Yahoo! Hires New CEO

July 19, 2012

News, Technology

Just days after Yahoo! announced a security breach that compromised 400,000 user accounts the company names a new CEO, Marissa Mayer. Founded by Jerry Yang and David Filo in March 1995 in Santa Clara, California Yahoo! has had its share of ups and downs.

Yahoo! has had five CEOs in the past five-year and eight in total.

Chief Executive Officers

  • Timothy Koogle (1995-2001) Came from Intermec & Motorola
  • Terry Semel (2001-2007) Spent 24 years at Warner Bros
  • Jerry Yang (2007-2009) Co-founder of Yahoo!
  • Carol Bartz (2009-2011) Came from Autodesk
  • Tim Morse (Interim 2011-2012) Came from GE & Altera
  • Scott Thompson (2012) – Came from Paypal
  • Ross Levinsohn (Interim 2012) Yahoo! internal employee
  • Marissa Mayer (July 2012-present) Came from Google

For years Yahoo! has struggled with its identity. Industry experts have had a hard time disconcerting if Yahoo! is a tech company or a media company. I personally think this is this root cause of Yahoo! identity crisis and struggling business model. Yahoo! needs to pick a business model.

Because of the struggle, none of the past CEOs have been able to fix Yahoo!. It’s no wonder – almost all of the CEOs have no experience at either media or a true tech company, at least in the since that Yahoo! appears to reside.

On Tuesday Yahoo! answered that burning question with the appointment of Marissa Mayer as CEO. Perhaps with Mayer’s background, Yahoo! may now become a true tech company. Obviously – that remains to be seen, but there is a chance under Mayer’s guidance Yahoo! may emerge from its smoldering ashes.

Mayer – who is currently 37 – has been a long-time employee of Google joining the team in 1999 as employee number 20 and the company’s first female employee.During her 13 years with the company, she was an engineer, designer, product manager, and executive. Mayer held key roles in Google Search, Google Images, Google Books, Google Product Search, Google Toolbar, iGoogle, Google News and Gmail.

Mayer was named to Fortune magazine’s annual list of America’s 50 Most Powerful Women in Business in 2008, 2009, 2010 and 2011.

Mayer now faces many insurmountable tasks. She must now mend Yahoo!’s image, motive deflated and diminished workforce. Under Scott Thompson’s reign, Yahoo! laid off 2000 employees, about 14% of its work force.

Mayer must inject some energy back into the company all the while manage the wayward shareholders such as Daniel Loeb, who recently joined the board and controls two other seats with current employees –  for a total of three of twelve seats.

Above all else, Mayer must solve Yahoo!’s identiy crisis. If she can solve this single issue I believe she can regain Yahoo!’s former glory and put Yahoo! on track for some great things.

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About Barry Bestpitch

Barry Bestpitch has helped a wide range of businesses launch, re-brand, and flourish. Barry has worked in various business development , marketing positions and executive staff positions, he is experienced in all media and in small and large scale marketing. He is strong at writing business plans and proposals as well as aiding with your funding search. Barry has acted as a coach and mentor to many business owners and executives.

View all posts by Barry Bestpitch

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