In Search of – Simplicity

July 2, 2012


The word advocates thoughts of euphoria. Thoughts of simpler times when things were much more clear, perhaps our childhood.

I can remember back to my childhood, ok – well barely. We lived in the Sacramento, California area. My father was an electronics technician and tinkered with all kinds of gadgets and contraptions. He was the equivalent to the neighborhood Maytag repairman, but for everything – not just dryers and washing machines. I can remember all of our friends dropping assorted electrical devices from radios, toasters, TVs, record players, CB radios to things that looked liked they belonged on the Apollo 13 spacecraft. He was very good at rehabilitating and instilling new life into so-called decease electronic and mechanical devices.

I would guess that we were the first to own a remote control for our television back in the mid 1960’s. I was simple really. I remember after dinner we would go sit in the living room to watch TV, maybe an episode of Star Trek or Emergency. When it was time to change the channel to a different station, (there were only four back then, ABC, CBS, NBC and the last was FOX – I think) my dad would summons the remote with a lively voice commanding, “Barry, change the channel to 10.” I would promptly get up, walk over to the television set, grab the knob, which was the size of my hand and turn it to the right or left as it went to the next channel with a loud bellowing clunk, clunk, clunk. Channel 4, 5, 6, 7, 8, 9 and finally channel 10 would light up. Our remote (me) also had to tune in the station for the best focus. The process usually took a minute or two.

We have come a long way from those days – and now I am sure I will now hear from my father telling me it was not that bad.

Today with all of our gadgets – networks, cell phones, computers, tablets, smartphones, remotes, calculators, big screen TV’s, iPods, email, voicemail, social networks and all the other assorted instruments of simplicity – have we really made our lives easier?

The real battle is simple vs. complex. In today’s consumer driven world, businesses want to deliver simple resources to their employees. Products that offer ease of use. To amplify the subject, we want instant gratification. I admit that in today’s business world, minutes can be the difference in landing an account. Years ago I read in book authored Jason Jennings & Laurence Haughton called “It’s Not the Big That Eat the Small… It’s the Fast That Eat the Slow”. Our world is fast paced today. That reminds me, I loaned that book to someone, if you are that person would you be so kind to return it. I would like to read it again.

As we evolve in our technology advances I believe we are actually complicating our lives. It’s evolution.

It is comforting to know that companies are working towards simplifying our lives. The challenge is personal, because we all have our own idea of defining simple. Whether it is consolidating your data center, moving your business to the cloud or simply placing a telephone call.  Who knows where the future will take us.

If you would like, we provide a Free Technical Assessment, this can be beneficial to new and startup companies that are not sure where to start. You can always find our cloud and hosted services in the right column of this page or by simply going to our website at Raven Cloud Computing.

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About Barry Bestpitch

Barry Bestpitch has helped a wide range of businesses launch, re-brand, and flourish. Barry has worked in various business development , marketing positions and executive staff positions, he is experienced in all media and in small and large scale marketing. He is strong at writing business plans and proposals as well as aiding with your funding search. Barry has acted as a coach and mentor to many business owners and executives.

View all posts by Barry Bestpitch


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