Last week I attended a conference call where a large company was hosting a how-to (training) session on some upgrades they had made to their product. My expectation was to learn about these new updates and how to effectively use them in our business.
Instead what I got was a marketing pitch and upsell session. At no time during the conference call (webinar) did I learn about the newly released updates, at least not while I was on the call. I admit – I dropped off early because I was not interested in the surprisingly changed and unadvertised agenda. As matter of fact, there were no technical people on the conference call, only marketing people.
I hoped that the upsell marketing spin was only an introduction, I waited patiently for it to end and for the release notes and upgrade session to begin. After 45 minutes into the 1 hour webinar I hung up in frustration.
I am not going to climb upon my soapbox – but can I ask that when you hold a webinar/conference call on a certain topic, could you please stay on topic, or at the very least make an announcement before you start that the topic of the webinar has changed allowing those who are not interested in the new topic to exit the call?
After the call I received a few calls from other attendees asking if I knew the topic had changed. I informed these callers that I did not and we basically all started to grumble about the company and their under-handed sales tactics.
I am a firm believer in vendor management, and in this case the vendor ran amuck. Needless to say the account manager for that company got an earful from me and other unknowing attendees.
Note to company: This should be a note of NOT how to sell your products, all you did was alienate your user base and send us looking for your competitors.
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